How to Choose the Best Location for Expanding Your Professional Practice

Whether you’re a lawyer, accountant, insurance company, home health care agency, physical therapist or provider of medical or dental services, expanding your business in the right area is one of the best ways to grow exponential profits as you acquire many more customers, clients and/or patients. But the key to your expansion is choosing a location in a desirable area that is heavily traveled, affordable, well maintained, secure, has ample parking, is close to neighboring tenants who serve the same market without competition, and is surrounded by affluent communities with people who need and want the services you offer.

That seems like a tall order and in reality, it is if you are intent on renting property that is directly on a main road and is brand new or high end real estate. But if you understand your market, you probably know that even the wealthiest people don’t always seek out the most expensive services – many are more concerned about doing business with professionals they can trust to do a good job, be dependable, accessible and provide services in a convenient location. If customers have to drive a half block further to a professional building where they can avail themselves of top quality services, they will do so provided the property is in good condition, secure and has plenty of free parking.

Do You Know Your Customers?

If you are providing services along the coastal areas of SW Florida, you are well aware of international tourists and the seasonal Snow Birds who arrive for the winter months. Then there are part time residents who go back and forth several times per year – some will arrive and stay as long as six months. If you know the demographics of this region, you also know that there are plenty of year round families, professionals and retirees. More and more people are taking up permanent residence in the coastal areas of SW Florida every year. The area in and around Bonita Springs is one of the fastest growing in this region. And to meet the demands for products and services, there is a plethora of newly constructed upscale shopping, restaurants, heath care facilities and office buildings along Tamiami Trail – the most important coastal highway for traveling to neighboring SW Florida cities and accessing services throughout the Bonita Springs area. Savvy businesses are seizing the opportunity to capture this market who have the financial resources and will spend liberally to get what they need and want.

Capturing this Ideal Market of Customers for your Professional Services

There is no doubt that all of the people – seasonal, part time and permanent residents, are potential customers for your professional services. When you concentrate on reaching the year round population, something amazing happens to your bottom line. Instead of extreme peaks and valleys in your cash flow and profits, you’re likely to find that the revenues are larger and more balanced throughout the year. The key is to reach this market so they know about you and choose you over your competition.

If you know something about keyword research, you probably know that there are large numbers of people searching for almost every type of local service year round. But very few local businesses are taking advantage of local marketing methods to capture this market. Those that do are growing their brand as they acquire more and more loyal customers year round. When you market to these year round people, you can expect tremendous growth at a much higher ROI from tourists, Snowbirds, as well as part time and full time residents. These are all people who are searching for your services online and could be finding you. Then with the right location that is convenient for them and offers affordable rent in a well maintained, secure professional office building with plenty of free parking, you can expect to grow rapidly with a sizable return on your investment.

The Perfect Location for Your Professional Office Services…

The perfect location in Bonita Springs is available for you right now at Bonita Professional Park. Currently there is space available in a newly renovated, well maintained professional office park in a great location close to 41 and Bonita Beach Rd. This prime property offers reasonable rents and CAM expenses, no impact fees, great security, plenty of parking and neighboring tenants who will share your market without competition. From this location, you will have access to an abundance of local year-round residents, snowbirds and visitors from all over the world – an upscale market who live and stay in affluent communities and hotels.

Right now within this 52,000 SF building, you can choose move in ready and fully customizable office spaces in virtually every size and configuration to meet your needs. With Bonita Professional Park, you are choosing a professional office park location in the heart of Bonita Springs with access to a large market of affluent adults and seniors including those from a spa which is about to occupy an 8,065 SF space in this building complex.. Extra perks include assistance with build-outs and other renovations and a management team that is there to help you get what you need to set up a thriving business. Contact us at (877) 226-3312 for a free tour without any obligation.


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